Making the Most of Every Trade Show

Every trade show brings something different to the table, but ultimately the goal of each show is generally the same: network and build relationships to make more money as a business.

Because attendees and exhibitors typically have this end-game in mind, here are a few tips for making the most of every trade show you attend:

  • shutterstock_93976729 (small)Mine your database of contacts. Look at contacts you made at previous events. Call, tweet, message and email to let them and even your current accounts know about your upcoming show. Encourage them to schedule an appointment to meet with you during the show.


How to Be Competitive in Sales on Any Budget

Products and services have changed over time – some more than others – but the key to success in sales isn’t what you’re selling, it’s how you’re selling it. Based on what we’ve learned from Griffin-Hill‘s Integrity Sales System, we’ve used this sales process extensively. We’ve found great success with it, and recommend it to any and all building service contractors or facility managers that are looking to better the way their sales team operates.

How to Keep Your School (And Your Kids) Sickness-Free

For many, the beginning of the new school year is an exciting time.  New opportunities arise, and there are always chances for your kids to make new friends and be more “at home” in the classroom.  On the other side of the coin, however, come new opportunities for sickness.

As a parent, there are VERY few things in life that are more heart-breaking than having a sick child, and knowing that apart from supplying medicine, there is absolutely nothing you can do about it until the illness has run its course.

shutterstock_69364168 (small)The only thing that can be done, honestly, is to prevent these illnesses from getting your kids in the first place.  This is where teaching your children good habits comes into play.  If your kids learn good hygiene habits, they can still do what they enjoy.  It is very possible to play football, play games and sit with friends at lunch without having to get sick from bacteria or viruses afterwards. (more…)

The Benefits of CRM Software

I credit much of our success to our focus on customer relationships. I know that I’ve covered the importance of good customer relationships in great detail over the past few weeks, so I’ll leave that to previous posts about effective client communication and customer interaction “do’s and don’ts.”

womanatcomputer_medicalWhen dealing with companies that required a subscription, such as DirecTV, I used to wonder how they were able to recall conversations that I’d had with them from nearly two years prior. Of course I knew that they were recording it somehow, but I was unaware that there were specific products entirely dedicated to something like that.

CRM stands for “customer relationship management.” Because of how invaluable good customer relationships are, I’m not at all surprised that there’s an entire industry dedicated to CRM software. Why should CRM be such an important and valuable aspect of your business? I’m so glad you asked. (more…)

What Your Business Can Learn from “Back to School” Season

September is nearly upon us, and that means one thing (apart from football season, of course):  it’s time to send your kids back to school for the new academic year.  I think there are many business applications to the uncertain, yet exciting, time when the new school year begins.

Image courtesy of

Image courtesy of

Countless thoughts run through every child’s mind each August/September.  How should I present myself to the people I want to impress?  What relationships are most important – or even invaluable – to me?  Will I care more about grades, friends or extracurricular activities?  How much can/should I “change” myself?

If you really think about it, these are questions that face companies any time they are presented an opportunity to form new relationships.  For that reason, I think there are lessons to be learned here.  Based on my experiences, both as a kid going back to school years ago and as a professional now, here are some tips I’ve gleaned from “back to school” season: (more…)